Company Profile


Our portfolio includes The Organic Pharmacy, and REN luxury skincare products and spa therapies which are available in some of the most renowned and premium retail outlets, 5 star hotels, luxury boutiques and spas in the region. Additionally we are the retailer and distributor for world class perfumery and lifestyle brands such as POLICE, Monetegrapa, Moliabal Milano, Snails, Toscow Jewellery and RANCE. 

We have a highly experienced team from beauty and fashion retail sectors in the Middle East and around the world. Our team has expertise in market intelligence, distribution channels, regional marketing strategies, training as well as strong relationships with mall management, and leasing department heads.

We strive to excel in retail and distribution strategies through traditional and emerging channels and support our accounts with bespoke customised sales and marketing activities. 

We are committed to growing our brands in the region by establishing hand selected stand alone retail stores, luxury islands, and SIS retail concepts across key locations in the region. 

Originating in 2011, the company has expanded its portfolio of brands and accounts alongside the increase of personnel support necessary to maintain desired levels of service excellence. To date, the company has eight brands under its portfolio and values its developed media partnerships in the region.

Vision & Mission

Honesty and Integrity are the foundation of all our business dealings. With Flexibility, we successfully meet the demands of retailers, spas and end consumers.


We have a passion for our brands, our people, and our customers. We aim to be recognized as a leading retail operator & distributor for new, emerging and niche brands in the Middle East and India. We strive to excel in retail strategies through traditional and emerging channels and support these channels individually with bespoke sales and marketing activities. We support brand growth by establishing stand alone SIS, and luxury island retail concepts across key locations in the region. Lucrae Genral Trading LLC.


To launch, establish and grow our brands with a well defined brand specific strategy through traditional and emerging avenues. To develop stand alone, SIS and kiosk retail concepts with emerging brands across major malls and department stores in the Middle East and India. To constantly analyze the market for under served market segments and channels and to seek out concepts to satisfy this demand. To bring to market new concepts with unique selling propositions and create bespoke strategies for each individual brand. To have a highly dedicated and motivated team which is capable to deliver superior customer service. .


Highly experienced team from spa, beauty & retail sectors in the Middle East and India regions. Well experienced in distribution channels, strategies and relationships, as well as establishing retail concepts supported by strong relationships with mall owners and leasing department heads.
Strong business capabilities and contacts across department stores, perfumeries, pharmacies, hotels, spas, and duty free operators. Strong retail capabilities from concept creation to leading the business into a market leading position.
Well established relationships with suppliers and mall owners.
Strong financials to oversee and support rapid growth prospects across the regions.

Here's what our clients say


Contact Us

Tel : +971 4 432 9014
Email :
Website :
Address : Lucrae General Trading LLC,
Po Box 478471, Dubai, UAE.